The Sunbake Story

Isilumko-Activate Sunbake logo on a white background for the promotional company Isilumko Activate.

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Isilumko Activate ran a 6-month in-store campaign in Free State for Sunbake. The activation kicked off in January 2022 and ran until July We successfully activated across 20 Shoprite and PNP stores
in Bloemfontein.

The Sunbake Story: 

The current day RCL FOODS Bread, Buns & Rolls division has deep South  

African roots, going back 120 years ago. Our Pretoria milling site has been in  operation since 1919 and is one of the largest single site mills in the world  and the largest in South Africa. 

Let us rewind back to 1990, when Sunbake was born. South Africa’s freshest  bread under the sun has been a consumer favourite for many years.  

Sunbake’s 2 085 employees ensure that the range of breads, buns and rolls  are baked to suit a wide range of tastes and lifestyles. 

Every day approximately 104 tons of Supreme flour are used to bake 650 000  loaves of Sunbake bread and 50 000 packets of Sunbake buns and rolls. Our  Sunbake products are baked across our 7 state-of-the-art bakeries, which are  in Benoni, Pretoria, Bushbuckridge, Nelspruit, Polokwane, Rustenburg and  Tzaneen. Our fleet of 500 trucks make 28 000 Sunbake customer bread stops  daily.

How Did Sunbake Work with Branding Agencies in South Africa to Achieve Success?

Sunbake achieved great success through its collaboration with top branding agencies in south africa. By leveraging the expertise of these agencies, Sunbake was able to establish a strong brand identity and effectively communicate their value proposition to their target audience. The branding agencies brought a wealth of knowledge and experience, helping Sunbake stand out from competitors and strengthen its position in the market. The result was increased brand awareness, customer loyalty, and ultimately, business growth for Sunbake in South Africa.

Sunbake Products:

 

More To Explore

Isilumko Activate Johannesburg

Unit G, La Rocca Office Park
321 Main Road
Bryanston, Sandton, 2191

T: +27 11 267 2920

Isilumko Activate Pretoria

Unit C5, Mount Royal
657 James Crescent
Halfway House, Midrand, 1685

T: +27 12 342 0090

Isilumko Activate Durban

Unit 10, Crystal Rock
16 Solstice Road, Umhlanga Ridge
Durban, 4319

T: +27 31 171 0380

Isilumko Activate Cape Town

Suite 12A, The Waverley Business Park, Wyecroft Road
Mowbray, 7925

T: +27 21 461 3609

Isilumko Activate Gqeberha

Unit 9, Khula Business Park
81 Newton Street, Newton Park
Gqeberha, 6045

T: +27 41 365 1012

Please contact one of our country wide event specialists for all your marketing,promoter and eventing needs.
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Lelo
KZN Event Specialist
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Shanaaz
CPT Event Specialist
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Mary Ann Fowler
JHB Event Specialist
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