Isilumko Activate ran a 6-month in-store campaign in Free State for Sunbake. The activation kicked off in January 2022 and ran until July We successfully activated across 20 Shoprite and PNP stores
The Sunbake Story:
The current day RCL FOODS Bread, Buns & Rolls division has deep South
African roots, going back 120 years ago. Our Pretoria milling site has been in operation since 1919 and is one of the largest single site mills in the world and the largest in South Africa.
Let us rewind back to 1990, when Sunbake was born. South Africa’s freshest bread under the sun has been a consumer favourite for many years.
Sunbake’s 2 085 employees ensure that the range of breads, buns and rolls are baked to suit a wide range of tastes and lifestyles.
Every day approximately 104 tons of Supreme flour are used to bake 650 000 loaves of Sunbake bread and 50 000 packets of Sunbake buns and rolls. Our Sunbake products are baked across our 7 state-of-the-art bakeries, which are in Benoni, Pretoria, Bushbuckridge, Nelspruit, Polokwane, Rustenburg and Tzaneen. Our fleet of 500 trucks make 28 000 Sunbake customer bread stops daily.
How Did Sunbake Work with Branding Agencies in South Africa to Achieve Success?
Sunbake achieved great success through its collaboration with top branding agencies in south africa. By leveraging the expertise of these agencies, Sunbake was able to establish a strong brand identity and effectively communicate their value proposition to their target audience. The branding agencies brought a wealth of knowledge and experience, helping Sunbake stand out from competitors and strengthen its position in the market. The result was increased brand awareness, customer loyalty, and ultimately, business growth for Sunbake in South Africa.