Booming businesses have at least these things in common – transparency, clarity, and visibility. And it is all that we are going to discuss on this page. The word ‘brand’ means creating a unique design, expressing new perspectives, and formulating practical products for the target audience. But, you may know already that in this world age, a brand’s profitability depends on marketing strategies & promotion methods. So, in this blog post, we have assembled the most effective branding promotion techniques to make you understand the concept and importance of business marketing.
Our integrated Marketing Agency, Isilumko Activate, has 28 years of heritage in business marketing. We are based in South Africa and have an all women-team that focuses on bringing inventive and progressing promotional solutions for your brand. Click here to find out more about our services.
What is Brand Promotion?
Every brand has an identity, value, and exclusivity about its product or service. Brand promotion is the process of highlighting these elements to a target audience.
And the target that most brands want to achieve through brand promotion is to persuade potential customers to buy their products and to build the brand reputation among the competitive organizations.
Why is business promotion essential for brands?
Even if you look back at history, you will discover that in all ages, people have been using some promotional methods to showcase their products and services in front of their target audience. Though back in time, digital marketing was not used for business promotion that much compared to today. But then, people had other ways and measures to market their brands.
To summarize, if no one knows about the existence of your brand or product, there is no way that you generate maximal revenue and achieve the related goals. You can only accomplish business goals when you learn how to visualize your brand in the market and how to generate leads and sales.
So, branding promotion is a necessity for your business success because of the following reasons:
- To build brand recognition among potential customers
- To encourage repeat business
- To differentiate a brand from its competitors
- To increase the value of brand products
- To improve the credibility of a brand
- To simplify the customer service of a brand
- To create emotional affinities with the customers
- To improve the brand sales
- To launch new brands
- To help enter new markets
- To increase the market share
- To improve the overall prosperity of a business
The 6 Branding Promotion Techniques
The business world is vast and diverse beyond imagination. So, there are a lot of business marketing methods. However, keeping the discussion concise, we mentioned some brand promotion techniques here.
Brand activations mean bringing a brand to life. It is the process through which a brand gets introduced to the audience. There are different ways to activate a brand, ranging from high-end launch parties to send free samples to testers. Some common types of events used for brand launches and promotions include expos, exhibitions, and tradeshows.
The benefit of marketing your product or service at these events include – increased brand visibility, better lead generation, networking opportunities, and improved sales.
The basic idea for all brand activations is about developing a connection between the customers and your brand. For this reason, brand activations are super important because when you create an impressive impact on your customers, the leads get generated, and your brand’s reputation gets established. Then, people recognize and recommend your brand to others, and your revenue gets multiplied.
Experiential or Immersive Marketing
Business marketing is about being unique and casting an impression on the customers. It can be done in various ways, for example, by designing innovative items to display at business events, creating impressive billboards, crafting experience rooms, and vice versa.
Experiential marketing has been in style for many years. But all its essence lies in the fact that every brand has to create a different experience for the audience. It means – no other brand should copy your ideas, and neither should you because repetition decreases the value.
Besides that, this technique has been super functional for brand promotion. And it has benefits like increased customer engagement, improved sales, valuable insights and data, and enhanced brand recognition.
Traditional Trading/Logistics Solutions
Although brands have shifted their marketing focus to digital techniques, some traditional methods get used today. These strategies include offline marketing methods like face-to-face interactions, exchanges of goods, promotions at retail stores, point-of-sale displays, and product demonstrations.
The basic idea behind traditional trade marketing is developing connections between brands and businesses. This idea differs from building links with the customers because, in this technique, the brands have to spend quite a lot of money to promote their products or services. For example, if a new brand promotes its product at an established retail store, it may have to spend extra costs for the collaboration.
The benefit of traditional trading and marketing is that businesses can incorporate digital and traditional channels for their promotion. This way, they can explore more about the topic of audience retention, their preferences, and their likes and dislikes.
Digital marketing is the process of publicizing your brand through online channels. This online brand promotion has various types ranging from creating online stores for physical products, running social media ad campaigns, optimizing business websites on the search engine, utilizing pay-per-click advertising techniques, using content marketing, affiliate marketing, and vice versa.
Some digital marketing methods work without the internet. For example, many brands use Digital USSD (Unstructured Supplementary Service Data). It is a simple menu-based interface, can be accessed by dialing a code, and works without the internet. Using this technology, many brands have been reaching audiences at places where internet and smartphone usage is limited. They use simple surveys and customer support services to communicate with the people.
The digital revolution has taken the world by storm and shifted the promotion perspectives from conventional to digital marketing strategies. Some of the merits of using digital marketing for your brand involve – greater audience reach, cost-effective advertising, real-time customer feedback, and higher conversion rates.
Business Loyalty programs
The basic idea about loyalty programs is that once your brand gains a customer, you present him such incentives and rewards that he repeatedly returns and purchases from your brand again. It is called repeat business.
Customer loyalty programs are the marketing methods through which potential customers are incentivized in various ways so they can become repeat clients. The methods or strategies involved in these loyalty programs include point-based rewards like discounts, tier offers, cashback programs, membership rewards, referral bonuses, and vice versa.
Conventional Marketing Methods
Other than digital marketing, there are ways to promote a brand through different traditional methods like utilizing the print media, broadcast advertising, direct mail, telemarketing, sponsorships, building public relations, customer rewards, door-to-door sales, and vice versa.
These brand promotion methods were popular back in the day when digital methods of business promotion were not famous. The times have changed, and nearly every brand invests in digital marketing. Nonetheless, these conventional methods still get used in some places.
To put it briefly, we would like to say that business promotion is a mandatory need for the growth and augmentation of your brand. It helps you create brand awareness, achieve your target, and improve the credibility of your products or services.
However, business marketing is time-consuming, and you may not accomplish and use these techniques because of time shortages and other reasons. There is an easy solution for this minute challenge. That is – to hire a marketing agency. These agencies have professionals on board, and their results are guaranteed.
At Isilumko Activate, we adopt a 360° comprehensive approach to promote a brand. We focus on all the perspectives related to business marketing – from designing relevant concepts to delivering holistic marketing campaigns. Hire us to elevate your brand’s success, and you will surely not regret this decision.