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CASTLE LITE – BLITZ ACTIVATION

Isilumko Past Work

Isilumko Past Work

Explore our top work.

CASTLE LITE: THE BRIEF

  • Turn around the decline of Castle Lite and gain back the premium share for Castle Lite
  • Deliver on prem Blitz activation at outlying areas whilst driving sales of Castle Lite products 
  • Blitz activations executed at SS (Independent Golden) and taverns.

IN STORE PROMOTIONS 

  • Promoters are to create an engaging and fun experience for Consumers, using the mechanic to drive Castle Lite Sales.
  • Promoters to engage with all Beer and spirits shoppers
  • For Covid safety of our promoters and consumers, the promoters to have their masks on the whole time and sanitise after all prize giveaways.
  • Consumer to present till slip to them to get the instant prize. Only 1 prize per consumer regardless of number of cases bought.
  • Minimum 1 case = 1 prize

SAVE YOUR SUMMER CAMPAIGN 

  • Buy a case of Castle Lite and enter via USSD (follow instructions on neck label) 
  •  or enter via Website www.castlelite.co.za 

CASTLE LITE: TEAM IN ACTION

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