CASTLE LITE: THE BRIEF
- Turn around the decline of Castle Lite and gain back the premium share for Castle Lite
- Deliver on prem Blitz activation at outlying areas whilst driving sales of Castle Lite products
- Blitz activations executed at SS (Independent Golden) and taverns.
IN STORE PROMOTIONS
- Promoters are to create an engaging and fun experience for Consumers, using the mechanic to drive Castle Lite Sales.
- Promoters to engage with all Beer and spirits shoppers
- For Covid safety of our promoters and consumers, the promoters to have their masks on the whole time and sanitise after all prize giveaways.
- Consumer to present till slip to them to get the instant prize. Only 1 prize per consumer regardless of number of cases bought.
- Minimum 1 case = 1 prize
SAVE YOUR SUMMER CAMPAIGN
- Buy a case of Castle Lite and enter via USSD (follow instructions on neck label)
- or enter via Website www.castlelite.co.za
Can you tell me more about the Sunbake brand and how it relates to the Castle Lite Blitz Activation?
The history of sunbake reveals its journey as a top-notch brand in the baking industry. When it comes to the Castle Lite Blitz Activation, Sunbake plays a crucial role. Through their partnership, Sunbake brings their exceptional baking expertise to create delicious treats and experiences for Castle Lite customers, adding a touch of flavor and warmth to the event.